Gizoogle sizzles with 'izzlespeak'

topic posted Mon, March 28, 2005 - 1:48 PM by  ☆ buGG ☆
www.gizoogle.com

Gizoogle sizzles with 'izzlespeak'

Stephen A. Crockett Jr.
Washington Post
Mar. 28, 2005 12:00 AM

There are words and phrases that manipulate their way into the collective language of coolness - making them so uncool.

"You da man!" is one such phrase. A few years ago, it had 50-year-old guys in office slacks pointing finger guns.

After this story, we can add all things "izzle."

Fo shizzle.

Because now, for the Internet gangsta inside us all, there is Gizoogle.

Reader be warned: This isn't a family-friendly site.

Gizoogle is the illegitimate cousin of Google that translates its search results into Snoop Dogg slang, or "izzlespeak." Enter "Vice President Dick Cheney" in the search field and it turns up "Vizzy President Dizzle Cheney." It then supplies the same information on the subjects as Google does, except it's izzle-filled and obscenity- laden.

We can thank MTV for this.

MTV is the hub for izzle-isms and Snoop Dogg's sketch comedy show, Doggy Fizzle Televizzle. Thus, gizillions of izzles reach places like York, Pa., and people like John Beatty, 28, the Web designer who created Gizoogle.

"I was talking to my buddy on AOL Instant Messenger and he always talks in that izzle-speak. I was thinking that it might be cool if there was a site that searched and all of the answers came up in that format."

It started as a joke and a homage to Snoop Dogg for bringing izzlespeak back to the hip lexicon. But now the site is clocking 60,000 hits a day, according to Beatty. In February, the site landed at No. 4 on Entertainment Weekly's "Must List." The Gizoogle site also offers a translator called a "textilizer." If you input the words to something, say, sweet and innocent, such as the Barney theme song, and hit "enter" you get something like: "I love you/you love me/we're one stoked family/ witta bootylicious big hug and a kiss fizzle from me ta you/ won't you say you love me, too?"

And Beatty isn't the only one out there "izzilating." The master himself, Snoop Dogg, has a version on his Web site, SnoopDogg.com.
posted by:
☆ buGG ☆
Denver

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